Words of Wisdom FOR Entrepreneurs BY Entrepreneurs Part 1: Know your Goal

There have been many successful entrepreneurs and each of them went through their own path to achieve what they had – each of them possessing learnings that would be valuable to other aspiring entrepreneurs such as yourself. For this series, we get 3 wise quotes from successful / famous entrepreneurs and dig deeper within what they meant. Hopefully, at the end of the series, you’ll be able to gain the learnings that they possessed which propelled them to the top.

“We must have a theme, a goal, a purpose in our lives. If you don’t know where you are aiming, you don’t have a goal.”

These words are from Mary Kay Ash. She is the founder of Mary Kay Inc., a company that sells skin care and cosmetics products. Their core belief was that women could foster their talents and realize unlimited success and this reflected on how her company supported women through their beauty products. Her advice talked about a very simple principle – that you need to define your goals in order to effectively push forward. Otherwise, you’ll just be floating aimlessly. Without a goal to shoot for, you most likely won’t have the ability to trudge through the challenges that you will face with entrepreneurship. Entrepreneurs need to have a sense of drive and defining your goals helps you do just that.


If you’re asking what your goals should be, then the next step for you now is to look to your passions and find your answer there. Afterwards, REFLECT. What is your goal? What is/are the thing/s that will help you make it through the entrepreneurial finish line of success?

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  1. […] time, we delved into Mary Kay Ash’s words and learned the importance of having a goal. Today’s words of entrepreneurial wisdom come from Sara Blakely. Sara is the founder of Spanx […]

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